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Not just for babies but definitely for adults as well. Had a very bad neck rash during my pregnancy and decided to go "fragrance-free" and changed out my shampoo to this, as well as my body wash to Aveeno and my skin nasties cleared up within a week. Gentle but cleanses well and does not have the silicone-y feel like most commercial off the shelf shampoos do. Definitely my bathroom staple right now.